Influenced by a diverse range of artists from Nas to Jay-Z to KRS-One, Loj makes genuine music that the average person can relate to. When listening to his catalog as a whole, it’s difficult to put a label on the type of music he makes. He describes his music as “catchy, yet conscious music”. Dubbed as the “Concept Kid” and never wanting to “pigeon-hole” his thoughts or his artwork, Loj rhymes upon a broad range of topics that affect himself, his people, and the world everyday. His music addresses diverse issues such as hip-hop culture, politics, life’s pleasures and achievements, women, socio-economics, entertainment, work, school, and the realities that average people go through everyday. Critics and fans alike praise Loj for bringing balance back to music during a time where hip-hop seems stagnant with repetitive material.